chiro said:
In addition to SteamKing's comments on The Xerox Research Facility...
I'm glad you brought up Xerox. If readers watch the full video below you will plainly see that some advances have not been improved upon and even lost due to the vagaries of timing in the market place, and some companies have never received their proper recognition since they were eclipsed in that market place.
chiro said:
What Apple did (and many other companies do), is release something at the right time when people are comfortable with it and ready to purchase and use it. When you bring something in too early and people are not ready for it then it can backfire for the company, and then others who are looking at this can decide whether the time is right or not for a release.
There are a few more variables than just that which affect when "people are comfortable with it". An example is that Apple Lisa is widely considered an abject failure when most of it was a true quantum leap in computing power. In it's final version it could directly address 16MB or RAM, had a highly advanced RISC cpu (at that time orders of magnitude more powerful than Intel x86) and the operating system was unconstrained in numerous areas (such as segmentation barriers) that made DOS stone age by comparison.
Jobs was an enthusiast and visionary. Gates was and is a poker player businessman with keen insight in what people will respond to in a favorable way. Gates and his buddies were also self-confessed paranoids who sought to crush any competition by any means "necessary". Jobs assumed people understood like he did that Home/SOHO Computers had a very bright future. The boys at Microsoft correctly deduced that the rest of the world needed many years of convincing. Even up into the late 1980's the average consumer saw home computers as way too expensive devices (thousands of dollars) that "could balance your checkbook" when a pencil and paper could do that for a single dollar.
Apple, Microsoft, IBM, all of them, made system design and especially marketing mistakes on certain products. Some companies folded from such mistakes even if they had created a major breakthrough in a specific technological area. Much, but by no means all, of such breakthroughs were then "picked up" by the survivors.
chiro said:
This kind of thing was quite common in the 20th century because change was a lot slower back then: however nowadays it is a lot quicker because technology changes so fast in addition to the expectation of people keeping up with it who are born into computers, smart phones, and all kinds of technology. Before the internet though, change was slow and people resisted it a lot more than they do now when it comes to technology.
Very true. Even businesses whose job it is (or part of it) is to project and predict trends failed to see how important, even essential, PCs would become, failed to see like Jobs did that it would be worth it to invest in more power. Gates capitalized on this shortsightedness by advertising DOS as not requiring you buy any new software and is commonly quoted from this time as saying "Nobody is ever going to need more than 1MB or RAM".
It could be argued that games, Quicken (and Quickbooks) and Tax programs did more to change public perception, including small businesses, that translates into sales and especially for Microsoft than any other single area of development.
chiro said:
There are all sorts of reasons why otherwise good products don't make it as well. Zune did have some good features but it just faded away: just like the Beta-max tape did when VHS came out. There are all kinds of reasons why things become standard or popular and being the best product technically or functionally is not a pre-requisite for it to be the better accepted product for those who use it.
The above emboldened text is hugely important. A common analogy is as follows - Who makes the best hamburgers? Who sells the most hamburgers? Are they the same? - There is always a market for cheap.
chiro said:
When Windows 95 came along with API's for windows, graphics (Direct X and OpenGL), network protocols and others, this was a huge thing for developers because in the DOS days, you would write your own device drivers and your code would interact with hardware directly unless you used some libraries that did this for you.
This is a highly controversial area and another example of "best doesn't always win" especially when crap has momentum. Direct access to hardware is rarely an issue in a single user, single task environment like DOS. It really wasn't until Win2K (largely thanks to working with IBM on a truly serious OpSys) that Microsoft finally outgrew the legacy mindset from DOS that made General Protection Fault and BSOD household (and hated) words.
It is so far back in the seminal period that it is impossible to really credit Steve Jobs with how much he has changed the world, let alone tried to and failed, but there can be little doubt that he saved Apple from collapse many times and will go down in history as one of the most influential men of the 20th, and early 21st, centuries. Unfortunately, since Wintel is the clear winner (so far), it is likely that Bell Laboratories, TI, Motorola, IBM, Digital, and Xerox will be mere footnotes within the realm of "personal computing" , and they deserve so much more.