Marketing: how many "brands" are there? The word "brand" is used so often in so many fields of interest, I would like to know exactly how many "brands" you think there are on the planet. I am using the noun form of the word "brand", as opposed to 'branding' an object. Lets begin first with a common definition of a "brand": that word, or distinguishing mark, used to represent each particular product, and that word or mark may be represented in a graphical "logo". I think you know what a company logo is. Now, think of each particular product that currently exists on the planet, including: all types of products, within all price ranges, all levels of quality, within all industries, in all geographical areas. All products everywhere right now. Post your answer with either the exact number (if you are aware of that exact number), a minimum number that you 'guestimate', or a range of numbers, ie: 5,000-10,000. And you should know, I have done my research and am aware of the exact number.