The irony is that, except in rare instances, you will find after a few years in the marketplace, that the name on your diploma matters little. The diploma becomes akin to a driver's license, it indicates that you had the discipline and wherewithal to see a task to completion. But when was the last time anyone asked what the score was on your driver's license or in which city it was completed?
And to add to the issue, for the most part, assuming you select an accredited program, the difference in what is taught is not that great - despite the names and reputations of the professors.
The key differentiation and real advantage between the 'name' schools and others is generally greater in the networking.
In fact, you may find in a 'smaller' program that you actually have much more 1:1 contact time with the professors than in the larger 'name' school programs. And in this respect, the close personal and mentoring relationships can prove invaluable. Likewise, in a slightly different manner, a primary advantage that the 'name' programs offer is also in the networking.
For instance, in a general program at a general school, you should expect to be adequately exposed to the subject matter. Whereas at a 'name' school you will also be adequately exposed to the subject matter (although there is an increased probability of interacting 1:1 with a greater number of grad assistants - which is not an advantage). But in the name program, the odds are increased that you will meet a greater number of individuals with whom the advantage of future networking opportunities is increased.
To provide a simplified simplified example intended to illustrate the concept - if not the literal reality ...the primary difference between going to Harvard business school and Humpty Dumpty graduate business school is not so much in the accounting or finance courses - they will be essentially the same. What is different is that as an active participant in Harvard, you will graduate with, and be able to call up on a first name basis, a much greater number of individuals who will be pathed into leadership positions in the the top 100 firms. And this can be of immense strategic benefit over the span of one's career.
And as I am sure someone will cite some individual in some major company who is an exception, nevertheless, the practical benefits and the overall statistics bear this out. Nor am I suggesting that one is necessarily better than the other! But one would do well to understand the associated dynamics that may define much of the total differences in the programs.
So, while I am not pushing the name programs, one should at least be aware of the additional strengths and weakness of the various programs beyond simple academics, and the potential significant intangible benefits of the 'name' programs that lie outside of the academics that lead some to make the substantial investment to attend.