To add on top of that, for any 1D kinematic problem in variable ##x## with potential ##V(x)##, it holds that the energy
$$
E = \frac{m\dot x^2}{2} + V(x)
$$
is a constant of motion. With ##\dot x## changing continuously, the only way that it can change sign is for ##\dot x = 0## which is only possible when ##V(x) = E##. These points are the classical turning points, ie, where the 1D motion changes direction.
For the case of the effective problem arising from the Kepler potential, the effective potential has the form ##a/r^2 - b/r##. This means that as long as ##E## is finite there is a lower classical turning point. However, only if ##E < 0## does an upper turning point exist (this is fleshed out a bit with illustration in ch 10 of my book iirc). Therefore, if ##E < 0##, the orbit will move back and forth between the radial turning points. If ##E\geq 0## there is no upper turning point, meaning that such a trajectory for which ##\dot r >0## will never turn around and instead grow without bound. Such a trajectory with ##\dot r < 0## will eventually encounter the lower turning point, turn around, and be a trajectory with ##\dot r>0##.