Revolutionary research on using tools

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Recent research presented by Susan Fiske at the American Association for the Advancement of Science reveals that men's brains activate areas linked to tool handling and action intention when viewing images of women in bikinis. This suggests a tendency for men to objectify women, as they also recall images of bikini-clad women better than those of fully clothed women, even when the images are shown briefly. The discussion highlights a common perception that men often make unwise decisions driven by sexual attraction, a notion that many participants find unsurprising. Overall, the findings contribute to the understanding of male behavior in the context of attraction and objectification.
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New research shows that, in men, the brain areas associated with handling tools and the intention to perform actions light up when viewing images of women in bikinis.

The research was presented this week by Susan Fiske, professor of psychology at Princeton University, at the annual meeting of the American Association for the Advancement of Science.

http://www.cnn.com/2009/HEALTH/02/19/women.bikinis.objects/index.html?iref=mpstoryview

Other valuable insights into tooling include the following:
Men also remember these women's bodies better than those of fully-clothed women, Fiske said. Each image was shown for only a fraction of a second.

How little we men know about ourselves.
 
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Pppffffft. Nothing new in that research. Just look at the posters on the wall of any workshop or garage...
 
berkeman said:
Pppffffft. Nothing new in that research. Just look at the posters on the wall of any workshop or garage...
Took the words right out of my mouth.
 
berkeman said:
Pppffffft. Nothing new in that research. Just look at the posters on the wall of any workshop or garage...
'Twas my first thought when I read it.
 
berkeman said:
Pppffffft. Nothing new in that research. Just look at the posters on the wall of any workshop or garage...

Not sure if you see a lot of bikinis over there.
 

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