I couldn't agree more with Woit's clear analysis. I'm however worried about his final paragraph.
What I've seen in the public press about the book (mostly just commercials rather than critical reviews), made me hope that it'll not appear here on PF. Since I've not seen the book myself yet, I can't say what's commercial propaganda and what's really written in the book, I can't comment on it. The one thing I find very disturbing is that it seems, according to the short statement by Woit cited above, Carroll himself uses this dubious propaganda machine to sell his book. This does not serve the intention of outreach of scientists to the public but is the opposite to it. The public, as the main investors in fundamental research through the use of tax money, has the right to be informed about science in an as undistorted way as possible, i.e., it has to be simplified enough to make it understandable but not simpler (Einstein) and to use esoterics to sell QT to the general audience is even worse than explaining something wrong through too much simplification. It's simply "anti-science" and should not be tolerated by any scientist!
Now at the end of his short article Woit writes:
Indeed, the first sentence is right and an important statement to be thought indeed by all physics and science communication communities (I suppose he refers to outreach to the public). But the 2nd sentence is the worst reaction one can think of! This would mean that when confronted with the abuse of science by using anti-science just for commercial reasons to sell a book supposed to be a popularization of science rather than nonsensical science fiction, as a scientist you should hide back in the "ivory tower".
In times, where worldwide the voice of scientists is villified as "fake news", it is the more important that serious scientists contradict such propaganda and tell the truth according to the best of our contemporary knowledge. It's not easy, particularly as there's no absolute certainty about anything in science but everything is subject to critical revision as soon as new facts become known through the thorough scientific method, but if science should have a chance to be taken seriously as a means to provide objective knowledge, which is also important to make informed decisions in politics and society, one must contradict utter nonsense whenever it's brought to the public, for which mediocre reason ever. It's the more important if the utter nonsense comes from a serious scientist who for sure knows better and uses the utter nonsense just as bad advertisement to sell some popular-science book. Even if it's a good popular-science book, it's the worst thing one can do in public outreach: One should always have in mind that the sensationalism in the public media (including the WWW) reaches orders of magnitude more people than the few who really read the book! Just for not to reward the author with the money from buying a copy, I for sure won't read it myself!