Hi Ian,
It's really quite simple. As you know, space expands. Light travels from the source to the destination, which over the time of its journey move away from each other, so it has to cover more space than if it were emitted in a non-expanding universe.
An analogy would be walking on a stretching rubber band. Say you walk 2 metres per second, and at the beginning of your walk the points of origin and destination are 100 metres away. The rubber on which you walk stretches by, say, 1% every second(each and every distance you look at grows by that percentage).
After the first second of walk, you cover 2 metres, but the distance has grown by 1 metre, so you're still 99 metres away from your destination(that's not mathematically very precise treatment, by the way).
After another second, you cover another two metres, and the distance grows by 0.99 metres(1% of 99), so you're 97.99 metres away from your goal. And so on.
You should be able to see that getting from A to B does not simply take time=distance/speed, or in our case 100/2=50 seconds, but quite a lot more. In fact, if in our example you walked with the speed of 1 metre/second, or started walking from the initial distance of 200 metres, you'd never reach the destination, as the expansion of the rubber band would keep "pushing" you away at the same rate as you approach the target.
So, let's say you do get to the target, after roughly 70 seconds(that's the equivalent of ~13 billion years in the article). The point that was 100 metres away back when you started walking(equivalent of 700 million years), has been receeding all this time, increasing the distance by 1% every second(so, growing like money in bank - by more and more every second). By the 70th second, it will have receeded to almost 200 metres total(that's the 30 billion light years).
When thinking about cosmology, one has to wrap one's head around these new intuitions. The 1 light-year per a year of light's journey does no longer hold in expanding space(so, at very large scales), and when hearing of distance to some observed object, it might be necessary to specifiy whether it is the distance
now, or the distance at the moment of emission of photons. Which the article did do, as you had noticed.
One of our members has created a handy calculator to help with this kind of stuff:
http://www.einsteins-theory-of-relativity-4engineers.com/LightCone7/LightCone.html
It's a bit daunting for a novice, I'm sure, but if you search for "jorrie's calculator" on the forum, you'll find plenty of good explanation for how to use it properly, should you like to. Marcus' posts are especially informative in this respect.