The wikipedia entry is kinda on the light side.
As
@jim mcnamara said this is an old subject, however, I think it is actually more associated with CNS structure and embryological origins.
Here is a long rather complex explanation for these names (good luck getting through it):
The CNS forms from a neural plate that starts out as a dorsal (top as opposed to belly side) region of ectoderm (skin equivalent of the embryo). It rolls up into a longitudinal running neural tube and sinks into the body with the ectoderm (future skin now) closing over top. Shown well
here. The neural crest comes from the edge of the neural tube/plate and makes peripheral nervous system elements among other things.
Within the neural tube/plate, functional columns run longitudinally (from the anterior (head end) to the posterior (tail end)), forming what are called functional columns, in which particular kinds of neurons form and different fiber tracts run. This is most clear in the spinal cord which lacks the diversity of inputs and outputs of the hindbrain. The spinal cord columns form continuous columns. The hindbrain is like (and continuous with) the spinal cord but much wider to pack in all the different bits needed to handle its additional functions. Anterior to the hindbrain, the midbrain and forebrain regions are even more distorted.
The spinal cord and hindbrain both have follow the general rule of motor functions are in the ventral half and sensory functions are dorsal half. in some places anatomical grooves can be found on the brain where these two areas meet. This distinction applies to location of cell bodies, where longitudinal fibers run, and where synapses form (with many exceptions). Molecular markers are expressed in these different regions also.
Within the
spinal cord, the somatic columns are found in the dorsal most (in a non-rolled up plate, most lateral) column (sensory) and ventral (most medial (near the midline) in the neural plate) most column (motor). The visceral sensory (dorsal, below the somatic sensory) and visceral motor (ventral but dorsal to the somatic motor column) columns lie between the separated somatic columns This pattern is continuous into the larger hindbrain. These Jim said, the visceral afferents (inputs) and motor outputs go to and from the visceral (organs and GI tract, autonomic nervous system). The somatic columns deal with mostly muscles and sensory feedback from muscles, skin tendons, joints etc. (which together make a bunch of other under appreciated sensory modalities). A lot of the peripheral (outside the CNS) autonomic nervous system is derived from the neural crest which migrates to many places during embryology, thus this has a distinct embryonic origin.
In the hindbrain, the nice continuous columnar organization is broken up into cranial nerve nuclei as the hindbrain has a segmental organization imposed on top of this simple columnar structure. In addition, the rolling up of the neural plate doesn't happen so much in the hindbrain leaving it a kind of curled plate in cross section.
Here is a decent picture of spinal cord x-section on top and hindbrain below it.
This shows the columns in cross section. http://www.nature.com/nrn/journal/v1/n2/images/nrn1100_116a_f1.gif largely correspond to the branchial (gill) arches that are developing next to it and and are coded for by different combinations of Hox genes. The hindbrain general somatic and visceral motor and sensory columns do similar things to those in the spinal cord. In addition, to the neural crest derived peripheral nervous system elements, the head also has peripheral neural elements derived from placodes (ectodermal thickening) that (often, but not always) form in association with the neural arches. These elements (unique to the head) make a variety of sensory elements that are not found in the non-head body and are therefore called special. The vertebrate eyes are induced by the lens placode (the retinal is actually a CNS derived structure), hair cells for hearing and balance come from the otic (ear) palcode and lateral line cells come from migrating palcode that arise near the otic placode, the taste buds could be argued to be placodes, and the olfactory neurons come from the olfactory placode.
The special somatic and special visceral senses are laid onto this already existing spinal cord columnar organization by forming additional columns. So, more columns and
columns broken up into segmental nuclei (clusters of neurons) result in a
complex hindbrain with this obscure naming.
Interestingly, many special sense cell receptor structures are modified cilia: photo-receptors (vision), hair cells (hearing, sense of balance, lateral line), taste, and possibly olfactory receptors (smell).