So far I can't get past the idea that I expect Unruh/Hawking radiation at the apparent [Hubble distance] horizon...have to think about that some more...
Meantime, here is a synopsis of quotes from the referenced paper for those interested...
Abstract
"...Recently, we have generalized the Bekenstein-Hawking entropy formula for black holes embedded in expanding Friedmann universes. ….Remarkable, when the expression for U is applied to the apparent horizon of the universe, we found that this internal energy is a constant of motion. Our calculations thus show that the total energy of our spatially flat universe including the gravitational contribution, when calculated at the apparent horizon, is an universal constant that can be set to zero from simple dimensional considerations. This strongly support the holographic principle…..
Conclusions
"…we can apply our generalized entropy formula to the apparent horizon (Hubble radius for spatially flat Friedmann solutions) of the universe. This permit us to investigate, in a simple manner, the thermodynamic properties of our universe..
…we have investigated some interesting thermodynamics relations due to the new proposal [15] for a generalized Bekenstein-Hawking entropy suitable for expanding universes, with particular evidence to the spatially flat, the universes where we probably live (at least in in a statistical sense). In this regard, we use a close analogy with ordinary thermodynamics…..
….that the total energy of the universe including the gravitational contribution could be zero, our calculations show that this is certainly the case for spatially flat Friedmann universes, but only at the apparent horizon of the universe. This further supports the idea that the apparent horizon is the right place to study the thermodynamics of the whole universe, i.e. the universe is thermodynamically equivalent to a system with internal energy U (U = 0 for the flat case) enclosed in a sphere of radius given by the apparent horizon…
…Only in the flat case k = 0 (zero curvature energy) we have a perfect balance between the positive energy of matter, i.e. the Misner-Sharp energy, and the gravitational expansion energy, according to the results of [42]. This can have interesting cosmological consequences. In fact, as firstly suggested in [41], a universe with zero total energy can be emerged from quantum fluctuations of a Minkowskian spacetime. From this point of view, it is not a surprise that we live in a spatially flat universe (at least in a statistical sense), since a universe born from a Minkowskian spacetime must have zero total energy…"