Electricity rates in England vary throughout the day, with nighttime rates typically cheaper than daytime rates to encourage usage during off-peak hours. This pricing structure is designed to manage demand and optimize the efficiency of power plants, which often operate more efficiently at or near full capacity. While many suppliers offer time-dependent tariffs, some have moved towards fixed pricing regardless of usage time. Hydro-power plants can store energy by pumping water to reservoirs at night, utilizing cheaper electricity, and releasing it during peak demand. The UK's electricity market is competitive, allowing consumers to choose from various suppliers and tariffs based on their usage patterns.