jskirvin,
you might want to get into it more technically. This is just in case you or anybody else wants. In talking about expansion stuff you usually have the Hubble law
v = Hd
in the back of your mind, or anyway it will likely come up in the discussion.
In that law, the distance "d" is a type of distances the pros call "proper"
and the rate "v" is the rate that proper distance is increasing.
The intuitive idea of proper distance (the kind that goes with the Hubble law) is that it is the freeze-frame distance. It is what you would measure if you could freeze the expansion of the universe at a certain moment---and then use any old conventional means like a chain of radar measurements or a huge long tapemeasure. It is the conventional idea of distance but with the universe frozen in a certain instant.
Measuring by light travel time is different because the universe expands while the light is traveling---the measurment is spread out over an interval of time.
Then (digging down into unspoken assumptions) there is the question of how you define "now" or any given moment, when you are going to freeze expansion at that moment in order to measure.
For practical purposes that goes back to the most ancient light---by now extended out to microwave (millimeter) wavelengths and called the cosmic microwave background (CMB).
Astronomers have the idea of the
CMB rest frame---you are at rest relative to the ancient light if you don't see a doppler hotspot ahead of you. Then the whole microwave sky looks approximately the same temperature. It's a useful idea and they use it a lot.
You can imagine the present moment as populated by a whole bunch of observers scattered all over the universe, all at rest relative CMB, and all measuring the same CMB sky temperature---all agreeing about the age of the universe. They all say expansion is 13.7 billion years old. Observing the CMB is one of the main ways we determine the age of the universe---in other words it is how we "tell time".
And all those guys would agree. (I am not worrying about small differences in gravitation potential, this is broad brush.) So that is the present moment. The distances between those stationary observers are increasing, of course. But then we imagine freezing. And measuring by any conventional means, like radar or yardsticks. That then defines the proper distance at that moment. Then we unfreeze and let expansion proceed.
It is a bit elaborate, but in an expanding universe what else can you do?
