Was the Ab Circle Pro Refund Due to Deceptive Advertising?

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The discussion centers around the deceptive marketing practices of the Ab Circle Pro exercise device, which has led to a settlement of up to $25 million in refunds due to false advertising claims made by the companies involved. The Federal Trade Commission found it misleading to advertise that users could lose 10 pounds in two weeks by exercising for just three minutes a day with the device, which was priced between $200 and $250. Participants in the discussion question the gullibility of consumers, particularly those who may be more susceptible to such ads during late-night viewing hours, suggesting that the timing of these commercials affects their credibility and appeal.
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When I first saw the infomercial I knew this Chinese manufactured piece of junk was worthless.




WASHINGTON — Companies marketing the Ab Circle Pro exercise device have agreed to pay as much as $25 million in refunds to customers to settle federal regulators’ charges of deceptive advertising.

The Federal Trade Commission says it was deceptive to promise that people could lose 10 pounds in two weeks by using the abdominal exercise device for only three minutes a day. The TV infomercials touted the fiberglass disk with handlebars and knee rests selling for $200 to $250.

http://www.washingtonpost.com/business/companies-marketing-ab-circle-pro-to-pay-up-to-25-million-in-refunds-to-settle-ads-charges/2012/08/23/77799a20-ed33-11e1-866f-60a00f604425_story.html

Are people really that gullible or is it just those who stay up late at night??
 
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edward said:
Are people really that gullible or is it just those who stay up late at night??

People of all types fall to these sorts of deceptions.
 
The later this kind of commercial airs, the less credible it is. There is no telling what may sway folks after a bowl of rasberry custard at 3 am.
 

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