Fascinating puzzle.
From the article:
"We also saw long "mohawks" of ice on the side of the telephone poles facing the wind, very much like rime ice."
This statement implies that ice should be deposited asymmetrically on the wire, as it did on the pole.
Then this statement:
"We assume the metal wires froze the nearly liquid snow, built up, and slide down the wire slowly due to gravity- forming beautiful swirly ice."
Or maybe it was not just gravity but wind aided. An ice blob deposited on the wire could be unstable aerodynamically--any imbalance would push it left of right.
As the wire is stranded and spiral, gravity would resist winding in one direction, but not the other--if it could slide at all. If the blob slide slowly, spiraling down the wire, more ice would build-up asymmetrically to either side. (The leeward side?)
In the accompanying photo, note that the guy-wire angles downward away from the up wind direction. I would guess that this is probably a necessary condition, but I don't know why.
This partial explanation seems like it could make sense, filled-out, and under the right conditions, if two things (that I can think of) could be explained:
1) Why would the ice build-up slightly toward the top of the original blob so it forms a spiral rather than a disk, and then continue to do so?
2) Why would the ice, having first stuck to the wire, be able to form an interface layer that allowed it to creep down the guy-wire?