The question of what happens to entropy when the universe evolves towards a crunch seems largely depends on who you ask. At least for now...
1. There is a model called Gold Universe in which the arrow of time turns the other way around and entropy starts decreasing as the universe reaches maximum size and evolve towards a crunch. [Thomas Gold, The Arrow of Time, American Journal of Physics 30, pp. 403-410, doi:10.1119/1.1942052, 1962.]
2. As pointed out by a few posters already, the fact that the expansion is currently accelerating doesn't tell us much about the *far future*. It is possible to cook up a model in which the universe has *negative* cosmological constant (so that it eventually re-collapses) yet has accelerating phase [Brett McInnes, Quintessential Maldacena-Maoz Cosmologies, JHEP 0404 (2004) 036, hep-th/0403104]
3. In Penrose's Weyl Curvature Hypothesis, he basically assumes that near the Big Bang, the Weyl Curvature vanishes, but this constraint is not imposed in the far future, so that even in the case of a crunch, the geometry will be "wild" and not as smooth as that at the bang. That means the crunch has high entropy unlike the bang. There have been a few ways to make sense of this. See for example, the very readable http://arxiv.org/abs/0711.1656v2" in which the author argued that entropy should continue to increase even if the universe re-contracts.