According to Wired, Harper's, The Globe and Mail, SiliconANGLE, Yahoo News, Medium.com Al Jazeera, Forbes, The Telegraph, and others, there is an actual "movement" occurring in Social Sciences, and so much so that referring to it as merely Social Science is something akin to describing a 3 dimensional event with only 2 dimensional terminology. There is a very good article entitled "Come With Us if You Want to Live" by Sam Frank that has been appearing since 2012 but the article is dynamic in that it is still evolving to this day so what you saw in 2012 has been substantially updated and modified as time goes on even though it appears under the same title.
This movement employs Bayesian Mathematics, Turing Completeness (eg: Lambda Calculus) , and many different computer languages such as C++, Go, Python, Javascript, etc. in constant feedback loops in OpenSource Code so that it not only continues to evolve but gather influence and scope more rapidly.
At it's beginning it was dismissed as neurotic pipe dreams but as you can see by the list above it is gathering serious attention and consideration. While it may attract some very bright but unstable characters, it's self-correcting nature tends to mitigate their influence, weeding out some who prefer the fringes and see "going legit" as some kind of "sellout". In some ways this is actually literal since the movement has individuals who are financing their research and publications through a currency similar to BitCoin.
One active aspect of this finance involves a sort of contract, one example of which is
https://www.ethereum.org/. Note that the founder of Etherium, Vitalik Buterin, received the World Technology Award of 2014 beating out Mark Zuckerberg, Prime Mover of Facebook. One controversial contributor is
http://lesswrong.com/about/.
I am not pointing this "movement" out with any endorsement or accolades, but rather just noting a systemic increase in applied mathematics in Social Science that is likely to continue to gather momentum rather than to fade away in order to give you something to consider in answering the question posed by this thread. There is still woo-woo a-plenty but it seems that data-mining has some similarities to actual mineral mining which these days consists largely of "upgrading ore".