when you first get in your car, a=0. You turn the key, a=0. You start to move, a=10 (pick any unit you want) then a few seconds later now the wheels are going faster a=40, then the wheels can't really go any faster so a=20, and at top speed when you can't get any faster a=0. It's useful to measure acceleration as an average, e.g. from start to a top speed of 60mph, we might say the car went from 0 to 60 in so many seconds. But when breaking down the motion into separate instances, we have different accelerations. This is the concept of instantaneous acceleration, i.e. the acceleration at this or that moment, as opposed to an average acceleration.