I think the link is one that Gorgos came up with, in the Penrose Lecture thread, and Fluxman adopted (faut de mieux) sort of at random.
A better discussion reference would probably be a 2002 Steinhardt Turok paper----going directly to the root of the matter.
this link to a University of Chile news item, if anyone is interested, is by Pablo Kittl and Gerardo E. Diaz (mechanical engineering and material science departments at UCSantiago).
They show a lively interest in cosmology and seem enthusiastic about the philosophical possibility of connecting the now unfashionable "Eternal Return" idea with the Steinhardt Turok cyclic universe.
Eternal Return is an old idea which was briefly revived by Nietzsche.
http://en.wikipedia.org/wiki/Eternal_return
the idea that everything perpetually repeats. Heidegger says that Nietzsche didn't claim that this actually HAPPENS but only examined the idea, the meaning of this old persistent idea going back to pre-christian Indian philosophy, the fascination with cycles, what it means about humans that they seem hypnotized by this idea etc etc etc.
Anyway no issue of physical reality.
Cyclic cosmology is something different. Steinhardt and Turok scenarios are just one kind of cyclic cosmology, and maybe not the most plausible or well worked out. Ashtekar's group have run other models where the universe keeps on going through crunch and bounce cycles indefinitely----and they don't have to assume branes or extra dimensions or anything much, and the models actually work. Perpetual bounce models are not rare. They just need to be tested by observation like any other model.
But they
do not lead to a repetition in detail of our lives on this tiny planet.
There is nothing in cyclic models of cosmology that would appeal to Nietzsche. No affirmation of life or other spiritual content. If this our edition of spacetime ends and a new one starts the new one may not even have recognizable life. There are no guarantees that anything we care about repeats.
Or? Anybody think there are? Maybe we can forget about the "friction" issue which may be of only marginal interest and talk about what seems to be the main issue of interest here---and the likely reason that Steinhardt Turok scenario seems to appeal to people's fantasy.