A bouncing ball's ability to bounce is primarily due to its elastic properties and the conversion of energy during impact. When the ball hits a hard surface, it deforms, storing potential energy, which is then converted back to kinetic energy as it regains its shape. The coefficient of restitution measures the elasticity of the collision, indicating how much kinetic energy remains after the bounce. Energy loss occurs due to absorption, sound, or heat, preventing the ball from returning to its original height. The process of bouncing is an optimization of potential energy, influenced by the material's elasticity and atomic interactions.