Why is photon self-energy called vacuum polarization?
Because it can be interpreted that while a photon propagates, the vacuum affects the photon to fluctuate into pairs of (virtual) electrons and positrons. Further, the electron and positron interact by exchanging a photon, which also can turn into a pair of an electron and a positron, and so forth.
Can electron self energy diagram contribute to the vacuum polarization?
Well, now we have an electron constantly emiting (virtual) photons. They again turn into lots of electron-positron pairs, which surround the electron. So the vacuum around the electron is polarized.
Does vacuum polarization necessarily involve some charged particle?
The term vacuum polarization, as I understand, is restricted to processes where virtual electron-positron pairs are created. In the phi^4 theory, virtual phi particles are created.