- #1
Kerrie
Staff Emeritus
Gold Member
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Does this chicken listen to you too? This is interesting...anyone have any idea how it "works"?
Subservient Chicken
Subservient Chicken
A Subservient Chicken is a promotional character created by Burger King in 2004 as part of their "Have it Your Way" campaign. It was a man in a chicken costume who would respond to commands from viewers on a website.
The Subservient Chicken was controlled by a person in a motion capture suit, who would respond to specific commands programmed into the website. The website also featured pre-recorded videos of the chicken performing various actions.
The Subservient Chicken was created as a marketing tactic to promote Burger King's "Have it Your Way" campaign and to engage with consumers in a unique and interactive way.
No, the Subservient Chicken promotion ended in 2004 and the website is no longer active. However, Burger King has occasionally brought back the character for limited-time promotions.
The Subservient Chicken campaign was considered a successful marketing tactic, with millions of visitors to the website, increased sales for Burger King, and numerous awards. It also sparked discussion and debate about the use of interactive advertising and the role of social media in marketing.