wavefunc said:
OK, but how does your broker know about the entry points? Who does he consult? What makes him/her "qualified"?
If you're asking, how objectively does a broker determine when a market price is undervalued and/or overvalued, the answer is he cannot.
In classical market theory (the theory practiced by professional firms and enforced by the SEC), the current market price is by definition the true and correct valuation for the firm, given its material public financial condition. The price should be neither higher, nor lower. Technical analysis is an amateur, non-professional field that exists in newsletters and other private publishings which, thanks to the 1st amendment, are able to escape some of the broad reach of the SEC. But as pointed out, it is more akin to numerology than statistics (or astrology than astronomy, if you prefer). Its advocates believe that market prices are imperfect reflections of some "true value", and that you can divine this value through the application of some arcane, complex, and often tempting function.
At its simplest, there are seasonal technical theories, the most common of which says to sell into the summer and buy into the winter. It is true that, averaged over significant periods, this kind of hypothesis is statistically observable. It is most certainly
not true that there is a causal connection between the price behavior and the time of year; rather, there were coincidental economic circumstances that justified the historic delta P (think of the timing of earnings reports).
A more "accepted" technical metric is the Bollinger Band. This is just a pair of curves that are plotted two standard deviations above and below the simple moving average, and reflect theoretical high and low trading ranges for a stock price
along that average. That last part is critical; if a stock is moving outside its upper range on the Band, an imprecise technical analysis would tell you this is a sell signal. A more precise analysis would tell you that the moving average reflects
past price trends; the price has probably escaped that range because of some later change in economic circumstances. Therefore a better use of the Bollinger Band is to signal changing market and economic conditions, not to set arbitrary entry and exit price points.
The trouble is, stock valuation is a subjective business. Price chart analysis is useful for telling you the observed trading range for stocks or indexes, given the economic circumstances of the time. That is, the S&P 500 might be expected to return between six and ten percent per anum, during periods of economic growth and growth in investment capital, with some expected volatility, variance, and moving average. The hard part is knowing whether we are currently in such a period, and therefore that kind of behavior can again be reasonably expected. Professional investors use there expectations about changing market and economic conditions to anticipate corresponding changes in growth and revenue patterns for particular companies and sectors, and buy and sell accordingly (using technical analysis to predict returns if their expectations turn out to be accurate) - but this is a reflection of their own opinion, hopefully based on some superior access to information thanks to their having more time and resources than the average amateur investor. It is by definition not an objective, "mathematically precise" game.