The new terms of use for Instagram, effective January 16, introduce significant changes regarding user rights, particularly in how the platform can utilize user-generated content. Instagram now has the authority to sell users' photos and personal details to businesses for advertising purposes without providing any compensation to the users. This includes a non-exclusive, royalty-free license for Instagram to use any content posted on the platform. Concerns have been raised about the lack of clarity in these terms, prompting some users to consider deleting their accounts before the new terms take effect. An example highlighted is a case where a family's vacation photo was used in a large advertisement without their consent, illustrating the risks of sharing images online. Users are advised to be cautious about posting content and to consider using lower resolution images to mitigate potential misuse.