eljose said:
We can break this down into parts
Part 1: Why use a tensor? The answer is that using tensors make the underlying theory independent of the coordinate system used. All tensors transform under a change of coordinates in a specific way (in the case of relativity and most of modern physics they transform via the Lorentz transform, the transform that Einstein originally derived in his first paper on special relativity). Because the transformation properties are known, a tensor equation is good in any coordinate system one chooses to use.
Part 2: What tensor(s) should one use? This is not an easy question, and it took Einstein a very long time to derive GR. The short version of the answer is that the choices Einstein made Einstein's field equations automatically conserve momentum and energy in almost the same way that Maxwell's equations automatically conserve charge.
The tensor that Einstein chose to represent matter was the stress-energy tensor, T_ij. This choice was made fairly early on, and can be regardes as "reasonably obvious" - at least, to someone familiar with tensors. The tensor that Einstein chose to represent "curvature" was not the Riemann, but a modified version of the Ricci tensor, a contraction of the Riemann.
The Riemann is R_abcd, the Ricci is formed by a process known as contraction which reduces the number of indices (the rank) of the tensor to two. The Ricci is usually written using the same symbol as the Riemann, but it can be distinguised by the fact that the Ricci only has two indices, i.e. R_ab.
Given that matter is represented by a rank-2 tensor, it is a necessity for a tensor equation that the left hand side of the equations also be a rank 2 tensor, so the Ricci is an obvious candidate.
Einstein originally tried using the Ricci on the left hand side, but he realized that the resulting theory had problems with the conservation of energy and momentum
I.e. R_ab = (some constant) T_ab does NOT work
Einstein eventually realiesed that what he needed on the left hand side was not the Ricci tensor, but a different tensor, known as the Einstein tensor, G_ab
where G_ab = R_ab - (1/2) g_ab R
and R is the contraction of the Ricci, which reduces the number of indices to zero, making it a scalar.
The result of this is Einsteins field equation:
G_ab = 8 pi T_ab
does work properly.
Not only does it avoid the problems with momentum and energy conservation that the first formula had, it automatically implies the differential form of the conservation of energy and momentum of T_ab from the geometric properties of G_ab.
Note the form of the equation: the left-hand side contains information about the curvature of space-time, the right hand side contains information about matter - the density of energy and momentum.
This can be summed up neatly by the expression
"Space tells matter how to move, and matter tells space how to curve".
For more detailed online reading, I'd recommend
http://math.ucr.edu/home/baez/einstein/
Much of the information in my post is derived from MTW's textbook "Gravitation", but this is not a popular read, it's a graduate-level textbook. While large portions of the book are written in an informal style that might be accessible to the lay reader, equally large portions of the book are not so accessible.