Hmm let me say it again, just so we're clear.
The higgs has never been discovered, and the bare scalar field theory generates very few constraints (eg something like the weak mixing angle) so every SM coupling that involves say a Higgs vev are simply just unknown parameters that are just scaled to the electroweak scale. Eg they are still just things that are fit to experiment (read just constants), so scratching out the postulated scaling doesn't lose any information.
But like I said, one would have no idea how to *derive* that correct theory (the one we have written down in front of us) without the higgs mechanism. But as a phenomenological entity, that lagrangian doesn't possesses much critical dependancy on the finer aspects of the electroweak scale (at least at accessible energies). Which is why we make predictions everyday and the SM works, even with our complete ignorance about the higgs sector
But yes, any real theory (and not just phenomonology) that does not involve the Higgs mechanism, will have to explain why the myriad non gauge invariant mass terms suddenly have their gauge invariance restored, and why they 'gain' mass.
In fact, it would be nice to go beyond the vanilla higgs model, and actually find a working theory that predicts what each yukawa coupling would be, from first principles. Thats the holy grail of particle physics. To reduce the 26 or 27 undetermined, continously adjustable free parameters to say 2 or 3.