By no means does a non-zero Poynting Vector imply radiation. Rather, it means there is a local energy/momentum flow. For a steady linear current, the Poynting vector is constant in time, and points in the direction of the wire. But there's no radiation. The momenta carried by the field and by the current are constant. And, if the system is turned on adiabatically, starting with everything at rest, the total momentum should be zero.
Radiation means energy flux through the surface at infinity, so the radiation fields must go as 1/r. In the L-W potential, given in one of dextercioby's prior posts,the 1/r term is proportional to the acceleration. No acceleration, no radiation.
Why? Maxwell says it's so. That is, to understand why charges emit and absorb radiation one must understand why maxwell's eq.s work. That's a very big order. But, the assumption that radiation/photons are emitted and absorbed classically and quantum mechanically is extraordinarily powerful in explaining how much of the world works.
In fact, the integral of the Poynting Vector over all space for a non-accellerating charge will be constant in time, even though vector itself can be locally variable, as common sense suggests must be the case.
The "origins" of radiation along the lines pmb phy mentioned do give a good picture of the process. As my E&M prof put it, when a charge accelerates, its Coloumb field is constantly changing, and the emited radiation between t and t+dt is necessary to compensate for the change in that field. Like, pull out a few photons here, and put a few more there. This can be more-or-less demonstrated with a bit of algebra applied to the L-W fields.
Why charge? Why fields? Who knows.
Regards,
Reilly Atkinson