Humanino, would you say that 80 percent of the talk is about a visual way to think about the Standard Model, and some small extensions that other people have already proposed?
That is my rough estimate.
It is about a way to understand non-verbally how Standard Particle zoo might be built up, and incrementally predicted/discovered----and to understand different ways a physicist might intuitively want to extend. One gets an idea of the way a good theorist might look at it and want to complete the symmetry.
I didn't time it with a stopwatch

so I couldn't say for sure, but I guess that less than
less than 5 percent of the talk is specific to Garrett's own proposals.
What he is doing is a favor to that bunch of Silicon Valley and smart media people, who get invited to TED (attendance is by invitation and it tends to bring intelligent edgy generalists).
I would say he is doing them a favor by opening a window for them to look into the head of a generic topclass theorist without being obstructed by a blackboard full of equations.
He is good at communicating. And also he is at a certain level, well, competitive. surfers can be that. My take is, that he wanted to have one of the best and toprated TED talks of this year. TED rates talks by collective audience response. You can hit high on their charts.
Not every physicist could make a hit on TED charts. You need special skill and creativity of approach. It is not like the National Geographic. So it is challenging. When you turn it on you can see that Garrett is challenged by the challenge of it. For a moment he thinks to himself "I have never done this. Will I be able to reach these people?" There is a scary moment at the start where he speaks with a different voice----no one there has ever heard his real voice and they could be fooled and think it was him. Then suddenly, he goes himself, and he is on. It is a very good talk. Not like any other physics talk I can remember, but good in its own way.
I think someone who doesn't think they need to know what they are talking about could come into this thread and start talking about what they think on this or that topic
without having watched this particular video lecture. So what I am trying to point out is--- this talk is what the thread you started is about---Garrett's talk of September or October 2008. This is the focus that we can discuss, those who have watched the talk. I would say without question it is one of the great physics lectures (given the size of the problem of explaining Standard Model to intelligent people who wouldn't otherwise be interested in it, and not talking down to them.)
thanks for posting about it!