I understand now. While I don't own a copy of Apostol, I can guess that the problem is in example 1.
The typical proof that the derivative of sin(x) is cos(x), that is usually presented in introductory calculus textbooks (if at all), requires as one step to evaluate the limit: \lim_{ x\to 0 } \frac{ \sin x } { x }, which is of course 1.
However, if you wish to prove this limit, you cannot use l'Hospital's rule, because such a rule would require the derivative of sin(x) to be known already (which is what you're trying to prove) so it's a circular argument.
This assumes, though, that Apostol does not present an alternative proof that the derivative of sin(x) is cos(x) which does not require application of l'Hospital.