- #1
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Anyone from Atlantic Canada here? If so, do you understand this ad campaign? 
Anyone from Atlantic Canada here? If so, do you understand this ad
- Thread starter George Jones
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Discussion Overview
The discussion centers around an ad campaign in Atlantic Canada, specifically its reception and implications. Participants express confusion and varying opinions regarding the campaign's messaging and target audience.
Discussion Character
- Debate/contested
- Conceptual clarification
Main Points Raised
- Some participants express confusion about the advertising concept and its intended audience.
- Others note that the use of the term "geezer" to refer to elderly people does not seem disparaging and may even make the concept fashionable.
- There is mention of a broader context of shock advertising, with references to other campaigns that have generated controversy.
- One participant highlights the irony of the ad's target audience, suggesting that it is unlikely to resonate with elderly individuals.
- Some participants acknowledge that the campaign has attracted significant attention, possibly more than intended.
Areas of Agreement / Disagreement
Participants do not reach a consensus; instead, multiple competing views remain regarding the appropriateness and effectiveness of the ad campaign.
Contextual Notes
There are limitations in understanding the ad's impact due to varying interpretations of the term "geezer" and the overall advertising strategy, which remains unclear.
- #2
turbo
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We have tons of Irving Circle-K stations here in Maine, George, but I haven't seen the ad campaign. Had to Google it to see what the excitement was about.
- #3
DaveC426913
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Huh. What's the big deal?
http://www.cbc.ca/news/canada/new-brunswick/story/2011/05/24/nb-geezeraid-campaign.html".
Other than simply using the word geezer to refer to elderly people, I see nothing disparaging about it. It's not like it's making fun of them. In fact, they're sort of making geezage look fashionable.
http://www.cbc.ca/news/canada/new-brunswick/story/2011/05/24/nb-geezeraid-campaign.html".
Other than simply using the word geezer to refer to elderly people, I see nothing disparaging about it. It's not like it's making fun of them. In fact, they're sort of making geezage look fashionable.
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- #4
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DaveC426913 said:
A lot of people are angry about it. Personally, I am mainly confused; I don't understand the advertizing idea.
- #5
DaveC426913
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It is loosely consistent with the shock and awe campaign that also gave rise to the bloody zit ads:George Jones said:
- #6
Jimmy Snyder
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I have no idea who the target audience is for this ad campaign. However, the guy that thought of it probably didn't figure on all the free publicity it would attract.
- #7
turbo
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Well, it's not like you see a lot of elderly people coming out of Circle-K stores carrying huge slushies, anyway. It's more often youngsters with baggy over-sized pants.
- #8
Lacy33
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DaveC426913 said:
Good Grief! Do they have an XXL for 3.49?
Thanks,
Geezerette
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- #9
turbo
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All the calories (and none of the nutrients) that you need for a whole day! Such a deal!Lacy33 said:
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