I've been noticing in the research literature that the Hubble parameter occasionally gets referred to as the "Hubble rate". I can't say how often or which articles because I didn't think to make a note of it. I came across an instance sometime in the past 5 or 6 days. I hope more professional authors pick up that usage---seems more straightforward and accurate than "Hubble constant" or "Hubble parameter".
Have to admit I'm not all that careful or consistent in my use of words---I tend to explore different ways of saying things. Often not a model of good English.

I appreciate Jorrie's consistency and conservatism in language. Recently I've been trying out thinking of Hubble rate H(t) as a "speed-to-size" ratio.
Because it is what you multiply the size of a distance by to get its current growth speed.
That's what the Hubble law says: v = HD
And that translates right away (in terms of the scale factor) to a' = H a
So we are always seeing (what probably is the closest thing to a *definition* of H) that H = a'/a
which is known as the logarithmic derivative of a. The derivative of ln a.
Somehow our ordinary everyday language doesn't have a comfortable word for "logarithmic derivative" or "speed to size ratio".
It is like an interest rate, but *continuously compounded* (not based on any fixed finite time interval). Basically just thinking out loud here, talking to myself. The Hubble rate is somehow not really at home in the English language. But it is an important useful idea. Maybe without consciously trying to we are helping to make it more at home.
Anyway it is a real pleasure having your Insights article all here. Much food for thought. Some day I will get around to saying "e-fold" in this context
