No - well, you can if you really want to but neither of them is correct in that they relations do not describe the same process.
##z\to z^2+c: z,c\in\mathbb C## refers to an iteration. Notice that it is not an equation. Equations have an "=" sign.
You could write ##z_{n+1}=z_{n}^2+c## to relate the next term in the iteration with the previous one ... but it kinda misses the point.
Think: what is the purpose of the iterations?
##z=z^2+c## would only evaluate true for one or two values of z - think what the "=" sign means.
##f(z)=z^2+c## would be treating z as a variable when, crucially, Mandelbrot's ##z## is a specific test point.
The idea is to test it to see if it is a member of the set.