This is a simple question which I'm sure has a simple explanation. While mass of the particle is explicitly included in the Schroedinger Equation, the charge is not. Why isn't it?
Mass and charge need not be present in the same equation! They are quantities of different origin. Mass is related to a
spacetime symmetry called Poincare symmetry.
All type of Charges show up in the equations of physics as a result of making those equations invariant with respect to some
internal symmetries . Some of these (local) internal symmetries give rise to interactions. The strength of such interaction is determined by the corresponding charge.
For example; if you want the electric charge to appear in Schrodinger equation, you need to make this equation invariant under the local U(1) transformation:
\Psi(x) \rightarrow \exp \left(i q \Lambda (x) \right) \Psi(x)
regards
sam