Arnold Zander, an obscure 1930's Chicago baker, was facing a rough lawsuit from a rival competitor concerning the name of a cookie, Pecan Sandies. He was really stuck on the cookie as it was a top seller, so he decided to cave in and rename it. He went back and forth in his mind,... and forth and back some more,... quarts of sweat literally poured from his brow...as he discarded mental inclusions in search of clarity...
"... Hhhmmmm ...crunchy crumblies ?...naaah...crispie snappers ?...no...hmmm...Zander's Crumbles ..?...maybe...wait,.. "
" I've got it ! "..." Brittle Zanders " he whispers to himself smoothly with a glint in his eye.
A few weeks go by, business is brisk, friction with the rival was gone, things were almost too good, as Arnold hardly had time to close up shop and get to his son's school in time to pick him up.
He's ready to rush out the door in a mad dash, when his old friend Ed comes running up frantically.
" Oh man, I am so glad to see you, my kid's throwing a tantrum, I left him in the car around the corner, you got anything left ? "
Arnold, reluctantly, steps aside as Ed runs in and tugs the lightcord.
" Hey neato, is that some sort of fancy Chinese rope or something ? "
" No, it's a braid, Ed, my kid made it in school, can you hurry up ? "
Ed runs over to the cookie case.
" Brownies and cookies ? Aw man...That's all you got left ? "
" Look ", says Arnold, " I don't have all day man, I got to pick up my kid too. "
" Now, make up your mind, what do you want ? "
" Brownies or Brittle Zanders ? "
