When light goes from a medium such as glass (index of refraction n=1.5) to air, about 4% of the energy is reflected, and 96% of the energy is transmitted. The ratio of the transverse E (electric) vector to the transverse H (magnetic) vector in light is proportional to 1/n, so the ratio E/H increases when the light goes from glass to air. But the transmitted energy decreases by 4%. So the amplitude E increases, but the transmitted energy, which is proportional to E times H (Poynting vector), decreases.
Bob S