At a high level, the potential approach certainly provides an intuitive answer to the question "why does current flow in the wire?" But the question here seems to be "is the force that an electron feels directly due to the battery, or is it completely due to adjacent electrons in the wire?" Whether we talk in terms of potential or force, we still need to answer the question of whether the battery directly influences an electron part-way along the wire or whether the battery only influences the electrons nearest to it, which push the next electrons, which push the next electrons and so on.
It may be that the potential approach is better, but I think what's missing is an explanation of what exactly sets up that potential. Based on wreckemtech's post, for example, I think it's safe to say that it's not immediately obvious to everyone why an electron leaving the metal surfaces to travel through the vacuum/air would have to undergo a massive rise in potential. And there definitely is some confusion over whether there is a constant potential drop along the wire which is set up by the battery, or whether there's some sort of fluctuating potential gradient set up at each location by the electrons immediately adjacent to that location.
Edit: Since the question seems to be focused on where the force comes from, wouldn't a field approach be more appropriate in this case?