In a series circuit if you imagine that there is some current flowing through the components, all of the components "see" the same current with the same phase. The voltage that develops across a given component is given by Ohm's law for impedance, namely V = I*Z. Z for resistance is purely real, so the voltage developed has the same angle as the current. Z for reactive components is purely imaginary so creates a phase shift due to the + or - j associated with the impedance. That's where the 90° phase shift comes in.
Where "real" and "imaginary" components of a current or voltage waveform become important is when we look at power. Resistors dissipate energy by converting it to heat. Reactive components are components that store and release energy and don't convert any of the power to heat; they absorb then return the energy doing no "real" work. However, even if no energy is lost in reactive components (the "imaginary" part of the power), the generator driving the load still has to produce the current that flows through those components. So it's sort of a "phantom" power requirement for the load that the generator must supply.