Hello Jenny,
Could you reveal a bit more of the context of your post ?
I am intrigued by the I >> Isat. I take it the laser is tuned to the 589 nm, but the spectral width isn't indicated: is it sharper than the D-line or much broader?
When you irradiate Na atoms, you get resonance fluorescence (in all directions) and you also get stimulated emission (in the same direction as the incoming photon). When the intensity in increased, the latter shortens the residence time in the upper level (
power broadening, page 90). Hope this link works, otherwise: Laser Spectroscopy: Vol. 1: Basic Principles
By Wolfgang Demtröder
I seem to recall that with a broadly tuned laser you get line broadening and with a very sharply tune laser you can get line splitting, but I'm not that sure - long time ago.
However, momentum conservation goes:
Cohen-Tannoudji and Dalibard -- real experts in this field, the former a Nobel laureate -- mention a recoil of the atom of around 3 cm/s on p 16 . ( ##p = \hbar{\bf k} = h/\lambda##. No ##1/(4\pi)##. The ##1/\tau## comes in as the number of photons that can be absorbed per second, as Haruspex already wrote).
CT & D work out radiation pressure on p 17; more or less what you are asking.