There won't be a further time dilation.
Your title "Gravitational time dilation due to one's own mass", is slightly self inconsistent!
Time dilation is relative. You need at least two objects of reference. If you are interested in how the gravity of a single object affects it's own time perception, you have to at least consider different parts within the mass, model them as a collection of separate entitys, each with their own independant measures of time.
An object always perceives it's own measure of time is 'normal' speed, regardless of itself, or anything.
'Clocks' in relativity are usually assumed to be zero mass.
I'll try and give you the answers you want, but first I'll give you the question I think you wanted to ask!
Q: " Does the mass of an object effect the time dilation it experiences due to other masses?"
The point of rephrasing your question was to get rid of the self inducing time dilation aspect.
A: Yes.
How to work it out...
Consider a zero-mass clock at some point of a massive spherical body. We'll choose the surface, because you can use the fomula you stated. If the clock was at the centre of the body r would be zero in your formula and that would screw it up.
Work out the time dilation the clock experiences due to the MSB, and set this to be 'normal time perception for anything on the surface of the body'.
Natch, any beings on the surface will see the rest of the universe move around quicker than if they were in space.
Note that this will give you the 'extra dilation' you asked for in your post, if that's what you want.
Now work out the time dilation due to another massive body and the first body, and consider the ratio of TD due to both bodys against TD due to only the reference body.
If the reference body is big, and the other body is small, then TD due to extra body will be negliable, and the beings on the surface will not notice any difference to the speed at which the universe moves around.
If the reference body is small, and the other body is big, then TD due to extra body will be relativy large, and the beings will notice the universe seemingly speeding up.
As we see, increasing the mass of the reference body will increase it's own 'time dilation' with respect to the rest of the universe, but it will also reduces the TD effect of other bodys on itself, this is what I meant with my first statement.
Hope this helps.
A nutshell answer to your original question : model the mass of the clock to be a separate mass with a zero-mass clock nearby. Wish I'd just said that straight away.
extra comment:
For a mass to exhibit a substancial gravity force it needs to be quite big, at least the size of a large mountain, and that'll be around a milli-Newton. A clock on the other hand is usually so small as to not exhibit a considerable gravity field, so you can model it to have zero mass.