I can just barely read the images you posted.
For your first question, in the US, we tend to call ##\frac {dy}{dx}## a slope; in Europe, people tend to call this a gradient. I prefer to reserve the term gradient to functions such as this: If z = f(x, y), then ##\nabla z = (\frac{\partial f}{\partial x}, \frac{\partial f}{\partial y})##
If y = 3x, then y' or (##\frac{dy}{dx}##) = 3. This gives a direction in the sense that from any point on the graph of this line, you can get to another point by going right 1 unit and then up 3 units.
Same idea for your second question.