Thanks for the replys DeaconJohn and TomyDuby.
I caved and just did it the lumberjack way - printing out 2D projections of a helix and drawing tangents to it. I think you're both correct, in a sense.
If you look at the helix from above, it looks like a cirlce, and we're back to the circle hypothetical that I posed originally. If you look at the helix from the side, it looks like a sine wave. I just googled "sine wave", printed it out, and started drawing tangents to it (yeah, real sophisticated, I know).
If you only consider one small portion of arc length - let's say 1/8 of a rotation - the corresponding portion on the new structure will be larger in both diameter and pitch. But if you go a full rotation, the new structure stops looking like a helix altogether. It looks instead like bits and pieces of a helix sort of grafted onto each other; and in totality, the "pitch" of this weird new structure ends up being the same as the original helix.
Uggh, it's confusing anyway.