jbriggs444 said:
Gravitational potential is approximately gh near the surface of the Earth.
Gravitational force is the
gradient of the potential and is, in the Newtonian approximation, ##\frac{GM}{r^2}## which is equal to g at the Earth's surface. Tidal gravity is about how the gravitational force changes with position -- i.e. whether the gravitational force field has a non-vanishing
curl.
The term "potential gradient" in this context is a synonym for the gravitational force field -- the gradient of the gravitational potential. So the "potential gradient" is indeed equal to g, not gh.
In Newtonian theory the gravitational field is a potential field, i.e., its curl is vanishing. The field equation of motion reads
$$\vec{\nabla} \cdot \vec{G}=-4 \pi \gamma \rho, \quad \vec{G}=-\vec{\nabla} g,$$
where ##\vec{F}## is the gravitational field, ##\gamma## Newton's gravitational constant, ##\rho## the mass density of the gravitating body and ##g## the potential of the gravitational field. The first equation says that the mass density of matter is the source of the gravitational field, and the 2nd equation says that it's a curl-free field. Finally you get
$$\Delta g=4 \pi \gamma \rho.$$
The solution is given by the Green's function of the Laplace operator, leading to
$$g(\vec{x})=-\gamma \int_{\mathbb{R}^3} \mathrm{d}^3 \vec{x}' \frac{\rho(\vec{x}')}{|\vec{x}-\vec{x}'|}.$$
For a point source in the origin, ##\rho(\vec{x})=M \delta^{(3)}(\vec{x})## you get, of course,
$$g(\vec{x})=-\frac{\gamma}{r}, \quad \vec{G}=-\vec{\nabla} g=-\gamma \frac{\vec{x}}{r^3}, \quad r=|\vec{x}|.$$
The gravitational force on a test particle of mass ##m## is
$$\vec{F}_{\text{G}}(\vec{x})=m\vec{G}(\vec{x})=-m \vec{\nabla} g(\vec{x}).$$