At the urging of the Smothers Brothers, Paulsen launched his 1968 Presidential campaign. The emphasis of the campaign was comedy, but lurking below the surface was serious commentary. Satire was what closed on Saturday night, but Paulsen brilliantly managed to slip satire into his comedy, without the abrasiveness of Sahl or Lenny Bruce. He was sending up the professional politicians, peppering his campaign talks with obvious lies, double-talk, and tongue-in-cheek attacks on the "real" candidates. His work as the "reel" candidate of the tumultuous, frequently absurd political year that was 1968 was the highlight of his career and gave him a place in the national consciousness and history. For his work on "The Smothers Brothers' Comedy Hour," he was awarded a special Emmy Award in 1968.