There are two things at play here: the expansion rate of the universe -- the rate at which the grid marks on the rubber sheet grow, and the speed at which distant objects attached to this sheet appear to recede from Earth. In a homogeneous universe, the rate of expansion is the same at all points in the universe, and is given by the Hubble parameter, H. (Really, it's determined by the rate of the change of the scale factor, a(t), which governs how meter sticks grow in time. In terms of the scale factor, the Hubble parameter is H=\dot{a}(t)/a(t), where \dot{a}(t) is the time derivative of a(t).) Now, the speed at which distant objects recede from Earth depends on how far away that object is. This speed, v is given by Hubble's Law:
v = Hr
where r is the distance to the object. So for a given, fixed rate of expansion (set by H), we find that objects recede from us at a speed that is proportional to their distance from us.
So to finally answer your question, in the real universe, the Hubble parameter is generally a function of time, and so the rate of expansion of the universe varies with time, but not location in a homogeneous universe.