Since you mention lifting, I assume you mean a radio control helicopter. Obviously someone does the math, because radio control helicopter kits will specify motor requirements if the motor isn't included in the kit.
The input power is watts delivered to the motor. Outunner motors are 85% to 90% efficient, so power output from motor is 85% to 90% of the wattage input. There are losses in the gearing, and main rotor, plus the tail rotor consumes power (about 5%). The power output from the main rotor equals thrust times air speed, although the air speed part can be tricky, since there is a rotor wash speed plus the air speed perpendicular (vertical) to the rotor. If the helicopter is in a high enough hover, net work done on the air is equal to mass of the affected air times it's speed squared when the air's pressure transitions back to ambient (using the air itself as a frame of reference), or more accurately, the integral sum of tiny masses of air times their speed^2 (at the moment their pressures transitions back to ambient).
In terms of forces, motor torque is multiplied by the gearing into rotor torque, and rotor torque is converted into thrust. The amount of thrust depends on gearing, rotor size, and rotor pitch, minus any losses that occur during the conversion of forces.
Generic info on helicopters:
http://www.cybercom.net/~copters/helicopter.html
http://www.absoluteastronomy.com/topics/Helicopter
In case anyone here is curious about what an outrunner motor is:
http://en.wikipedia.org/wiki/Outrunner