Berkeman, Jimmy, thanks for clearing up my question on the horsepower rating.
Jimmy said:
I looked at the kill-o-watt, but it doesn't look like the right tool.
The kill-o-watt will tell you the voltage, current, and power (in Watts) of whatever device is plugged into it. I know this because I own one myself and have used it. You plug the kill-o-watt into any standard outlet (as are found on the generator), and you plug the device of interest (lamp, toaster, etc.) into the kill-o-watt.
Assuming the kill-o-watt consumes negligible power itself, it
will tell you how much electrical power the generator is producing. It will provide the measurement you are looking for.
It seems to say it would measure the efficiency of the lamp that holds the bulb
Well, to do that it would need to measure the power of the light being emitted by the bulb, which it can not do.
[itex]\text{Efficiency} = \frac{\text{Light power output of lamp}}{\text{Input power to lamp}}[/itex]
The kill-o-watt will only tell you the input power to the lamp which, as I mentioned before, is essentially equal to the output power of the generator, the quantity you are after.