If the magnet is moving, it induces an electric field due to Faraday's Law. This causes the electrons in the wire to move.
It is quite interesting that in most textbooks there's still a lot of confusion concerning electromagnetics of moving media and this over 100 years after Einstein's revolutionary paper on the subject "On electrodynamics of moving bodies" (1905) and Minkowsi's final mathematical clarification (1908).
The reason is that most textbooks use the non-relativistic approximation when they write down the constitutive equations of matter in the linear-response approximation. Particularly Ohm's Law should read
\vec{j}=\rho_{\text{free}} \vec{v}+\frac{\sigma}{\sqrt{1-\vec{v}^2/c^2}} \left [\vec{E}+ \frac{\vec{v}}{c} \times \vec{B} - \frac{\vec{v}}{\vec{c}} \cdot \left (\vec{E} +\frac{\vec{v}}{c} \times \vec{B} \right) \frac{\vec{v}}{c} \right ],
where \vec{v}(t,\vec{x}) is the three-velocity field of the medium, and \sigma denotes the usual conductivity, defined in the local rest frame of the conductor (i.e., it's defined as a Lorentz scalar).
This model can be refined further by considering both the positive and negative charges of the medium, e.g., for a metal conductor. Here the natural frame of reference is the rest frame of the crystal lattice. Then the conduction can be considered due to a fluid consisting of the conduction electrons in the metal. However, this refinement is totally academic for any practical purposes in the case of any currents occurring in everyday life since the drift velocity of the conduction electrons is tiny compared to the speed of light. Thus the above approximation, where \vec{v} denotes, in the case of a conductor, the velocity of the metal as a whole.
For those, who understand German, have a look at my little writeup on a related subject (DC current in a coaxial cable, taking into account the Hall effect on the electrons in their own magnetic field, selfconsistently).
http://theory.gsi.de/~vanhees/faq/coax/node7.html