Prima facie duty, as described in Sir David Ross's Pluralistic Theory of Duty, refers to obligations that are valid unless overridden by a more pressing duty. Unlike absolute duties, which must always be followed, prima facie duties can conflict with one another. For instance, one may have a prima facie duty to tell the truth, but this can be overridden by a stronger duty to protect innocent lives in a critical situation. The concept emphasizes that these duties are not fixed; they are defeasible and context-dependent. The analogy of poker illustrates this point: a prima facie winning hand can be trumped by a better hand, just as a prima facie duty can be superseded by a more significant obligation. Thus, prima facie duties are considered "apparent" obligations that require careful consideration in ethical decision-making.