If I mention that in order to measure the sort of velocity I'm talking about that one needs two clocks (rather than just one), a ruler, and a method of synchronizing the two clocks (the Einstein convention), will everyone be happy?
To measure the velocity of an object, one needs to mark out a course of known length (with the ruler), have one clock (at the start of the course), and another clock at the end of the course (the finish line). One synchronizes the two clocks at the instance the object whose velocity one is measuring crosses the starting line, and reads out the duration of the trip on the second clock at the finish line.
If one is timing anything other than light, one can make a similar measurement with an "onboard" clock, using only one clock. This sort of measurement will not give a velocity less than 'c', it will give a number known as a 'rapidity' that can be arbitrarily high. Rapidity and velocity can be thought of as two different ways of measuring the same abstract idea, "speed", but they are numerically different.
Note that we've talked about all of this before, too :-).
There's a little more to be said about "fair" methods of clock synchroization, the general idea as presented in Einstein's original paper is "isotropy". One way of describing isotropy is to say that the relation between the one-clock method of measuring rapidity and the two-clock method of measuring velocity must not depend on the direction in which one traverses the course. This is a "fair" method of synchronizing clocks. For an example of an "unfair" method of synchronizing clocks, imagine that one defined clocks to be synchronized on the Earth whenever the sun was directly overhead. Note that taking this idea seriously will break Newton's laws, among a number of other non-features.
At this point, we've probably confused the OP, and yogi has heard all this before, I think.