Blu-ray is anticipated to become the new standard for media, especially with the emergence of HD-DVD as a competitor. The expected launch of HD-DVD players, priced around $1,000, suggests a simultaneous market introduction. Blu-ray offers superior picture quality, but users will need an HD television to fully benefit from its high-definition capabilities. The transition to Blu-ray poses challenges for collectors, as many may need to repurchase their existing DVD collections in the new format. However, Blu-ray's strong backing from 11 major companies indicates it is likely to dominate the market over HD-DVD.