If you want to understand the notation of ##\pm##, and this is only a notational shortcut, you have to look at it from the start. We start with ##r^2+2r-11=0.## Next, we are completing the square as it is called. ##r^2+2r## reminds of the binomial theorem ##r^2+2r+1=(r+1)^2## so we bring our equation into such a pattern: ##0=r^2+2r+1-12=(r+1)^2-12,## means ##12=(r+1)^2.## This equation has two solutions: ##r+1=\sqrt{12}## and ##r+1=-\sqrt{12}.## Now, the notation kicks in. We write for convenience ##r+1=\pm \sqrt{12}## to cover both cases in one formula. However, it means that we calculate with two separate equations at the same time from now on.
\begin{align*}
r+1&=\pm \sqrt{12}=\pm 2\sqrt{3} \Longleftrightarrow r=-1\pm 2\sqrt{3}
\end{align*}
It literally means ##r^2+2r-11=0 \Longleftrightarrow r\in \left\{-1+2\sqrt{3}\, , \,-1-2\sqrt{3}\right\}.##