Your basic strategy is to cast the integral into a familiar form. Sometimes it's obvious that one part of the integrand is the derivative of another part and other times it's obvious that a transformation will cast the integrand into something familiar. Otherwise, most of us try one then the other to see whether it leads anywhere. And sometimes neither one works!
I.e. there is no one size that fits all - which is why your calculus classes attempt to fill up your toolchest with as many tools as possible!